I am a designer and creative leader with 17 Years of Experience

I am a Principal Web Designer at Blackbaud and have experience in art direction, visual design, web development, UX/UI design, product management, content strategy, and nonprofit consulting.

What I Do

Art & Creative Direction

I meet with designers to help them come up with a strategic and visual direction for client projects, provide ongoing design feedback, and assist in hiring and training new designers.

UX Design and content strategy

I take on larger client projects and take them through a strategic process to identify audience groups and scenarios, collect user data, create information architecture, design wireframes, and perform usability testing. I design content in a way that makes information easier to consume and drives users to action.

Visual Design

I started my career as a graphic designer and love crafting beautiful layouts and typography. I listen to client's design preferences and think creatively while keeping best practices and accessibility in mind.

Front-end development

I do less coding these days, but I still find it very helpful to be able to write and edit HTML, CSS, PHP, and Javascript. I'm also experienced in most modern CMS's, especially WordPress.

Product Management

I meet with department heads from engineering, sales, customer success, and marketing to help craft and adjust our product and service offerings to fit customer needs.

Sales & marketing enablement

I join sales calls and serve as the SME and solutions engineer for my team's products and services, answering questions, leading demos, recommending solutions, and providing quotes. I also help create sales materials and designed and maintain our sales enablement website and portfolio.

Non Profit Consulting

I have gained a lot of knowledge in my 13 years of working with nonprofit clients at Blackbaud. In every client engagement I share advice and recommendations for how to reach more donors, get more donations, set up recurring giving programs, grow email distribution list, and more.

My Work

In my 13 years at Blackbaud, I have worked with over 300 nonprofit organizations and helped them raise millions more dollars online. Before Blackbaud, I worked for 4 years at an advertising agency doing print, web, and product design. Below are some of my latest projects.

"Katherine is always great at what she does. I really appreciate how she takes the time to really listen to clients and continually delivers to surpass the client's expectations. Recently, just days before a scheduled launch a client suddenly requested brand changes to the colors being used throughout their website design. Katherine was quick to act to ensure all of the last minute requests were addressed leading to a successful go live. Katherine, thank you for getting things done and being such an awesome teammate!"
Leslie RodenProject Manager
"On a recent meeting with Beulah Heights University, Katherine presented the final website design to the customer. The feedback was very positive. At one point, the customer got very quiet, and then explained, "I'm am crying tears of joy!" Throughout the process, Katherine listened and delivered a thoughtful, beautiful, and strategic design that will draw visitors in with improved site navigation, photography, and ease of use for the customer to manage content. Thank you Katherine for bringing such talent to the project and exceeding customer expectations."
Iza EllisProject Manager
"Katherine’s experience working with customers and managing projects made her an excellent team member to have on a recent LEAN initiative to improve meeting scheduling. Katherine provided good insight into the current and future state value stream maps and offered up many ideas during the kaizen event. I look forward to continue working with Katherine as the team outlines and documents the improvements."
Iza EllisProject Manager
"Thank you for your excellent presentation last week. Your depth of experience and organizational skills offered me great reassurance in this project."
Jen MoyClient, The ALS Association
"Katherine was a huge help with the BBWP discussion with Adventist Health. This was a complex situation with a lot of "cooks in the kitchen" and she did a terrific job of explaining our offerings, making her recommendation, and just bringing a ton of credibility to the discussion about this project. Thank you Katherine!"
Katherine MatthewsAccount Executive
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Who I Am

I am a creative nerd who likes working hard at work worth doing. I’m motivated by knowing the work I do makes an impact. I like taking complicated things and making them simple. 

When I’m not working, I enjoy art, music, theater, literature, puzzles, building models, and watching and discussing any epic  movie series or books. I have 3 awesome kids age 10, 10, and 7 who keep me busy and keep life fun! Our family loves to travel and I enjoy planning trips for both ourselves and family and friends. I play in a handbell choir, have sat on several nonprofit boards and committees, and regularly volunteer in my community. 

Contact Me

If you’d like to discuss any opportunities to work together or if you’d like to request a resume, please contact me at [email protected]