About:
Blackbaud Website Package is a combination of a web platform that integrates with Blackbaud software and expert services to help nonprofits create websites that get results. The packages are sold as a subscription with services included. I helped develop the package offerings and process 4 years ago and it has some of the highest customer satisfaction and renewal rates at Blackbaud.
The Problem:
We lost our marketing support due to budget cuts and needed a website to help promote the Blackbaud Website Package. The goal of the site is to generate new leads, to be a point of reference for clients considering our solution, and to house information for our sales team.
The Solution:
I designed, built, and wrote all the messaging and content for the website with a focus on what makes our website offering unique. I gathered information from sales calls to see what questions potential clients had and what they were looking for and made sure that information could be easily found on the site. I optimized the site for SEO to maximize net new leads and created simple forms for potential clients to fill out that get directed to the appropriate account executive for follow-up. I also created a sales portal where the sales team can log in and find all necessary sales material.
Since launching the site we’ve seen a 30% increase in net new leads, and an increased closed rate for Blackbaud Website Package sales.
(This site also contains more examples of my work under “Portfolio” – either of sites I designed and led myself, or was the art director/creative lead.)
